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The Archives
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10 Essential FireFox Plug-Ins No SEO Superhero Should Be With-out
From smoke pellets to grappling hooks, from night vision goggles to batarangs - is there anything the caped crusader can't pull out of that utility belt? But what sort of a superhero would Batman be with-out the contents of his trusty gadget girdle? Every trade has it's essential tools and Search Engine Optimization/ Search Engine Marketing is no different. Our utility belt is a cache of online tools, extensions, plug-ins and macro infested excel spreadsheets. I thought I'd share a quick peek into my own utility belt by highlighting some Firefox plug-ins I've found to be quite useful. KGen Firefox Plug-In https://addons.mozilla.org/en-US/firefox/addon/4788 KGen all ...
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A Search Engine’s Homepage The Key to Search Success?
From the smoke and rubble of the failed dot-com-bubble era emerged 3 contenders for the search crown. (4 if you count that interesting blip on the radar - Ask) Each hungrily stockpiled features and tested innovative ideas in hopes of building an arsenal that would grant them superiority. Like the real life cold-war, smaller web properties began to be enveloped one after another as the search engines grew their empires through alliances, partnerships and corporate buyouts. Google Steady Front-Runner Today Google, Yahoo and MSN (and Ask... no seriously) still practice a sort of civil warfare, as they continue to fight for search ...
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Google Usage Still Rising, Yahoo Steady, MSN Falling
It's no secret - Google is the most widely used search engine in the marketplace. Hitwise has tracked search engine usage over the years (amongst other things) and their data shows a steady increase in Google usage. [ 2007 hitwise report with 2006 data ] Who is Losing? So with Google's increase in popularity who is losing users? The answer is primarily MSN. Despite their best efforts to drive up usage of their Live search engine MSN continues to drop lower and lower on the totem pole. So low in fact that they are in real danger of being overtaken in populariy and usage ...
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Google Improves on Robots Exclusion Protocol
You may remember when Google took a step towards transparency in early 2007 when they started laying out tips on the 'how' & 'why' of using a robots.txt file in their January post "Controlling how search engines access and index your website", followed by "The Robots Exclusion Protocol" in February, and another mid-year follow-up that included some improvements in "Robots Exclusion Protocol: now with even more flexibility". Along that same time line we saw collaborative improvements to protocols for sitemaps including the unprecedented coordination of the Sitemaps.org that was a culmination of a Google experiment started back in 2005. The establishment ...
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Google Crawls Javascript, News at 11!
In case you haven't noticed - Google is crawling JavaScript these days. Yah, I know. Just when you think you've pretty much got it all figured out, Google has to go and mix it up a bit. With their continued shift toward more intrusive crawling, Google has been striving to pierce the JavaScript veil and peak inside previously hidden content - and it's causing issues. While this is leading to improved crawability of many sites with dynamic navigation, it's also opening the door to some potentially damaging side effects including indexing pages purposely hidden from search engines, leading to duplicate content ...
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Tossing Keyword Remix Into The Mix
I just love finding new, intelligent SEO tools and getting to share them with other SEOers who are passionate about their efforts. Of course not every tool that we discover can find it's way into our 'favorite tools' list. Some lack the versatility to be applicable across multiple client sites, others are way too slow to use very often and several are simply too confusing or cumbersome to win a place in our favorites. Sometimes a tool is introduced and like a seedling, takes time to grow and develop into a serious workhorse tool with the real, scalable usability that gains it a ...
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SEO Digger - Still Diggin it
I just wanted to follow-up on the SEO Digger tool I posted about a few weeks ago. As I shared previously, SEO Digger Dug It’s Way Into My ‘Favorite Tools’ List. Since then I've had the opportunity to use the tool in a few real world situations. I've found it to be extremely helpful in finding substantive strategic and actionable quick-win information for a few client sites and have used it in developing a quick competitive landscape/overview as well. I've run across some phrases/sites that aren't in the SEO Digger index, but for most of my clients (fortune 500/100) they are ...
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SEO Digger Digs It’s Way Into My ‘Favorite Tools’ List
A friend, (private SEO consultant Matt Lerche), recently turned me on to a website - SEODigger.com - it's a new SEO tool from the Russian crew that brought us the SEOQuake FireFox add-on/extention (which is now available for IE). The SEODigger.com mole has quickly dug it's way onto my list of favorite SEO tools. [singlepic=117,,,,] Find which keywords a URL ranks for using SEODigger.com! What is SEODigger? Essentially it's a reverse search engine of sorts that will show you the keywords a URL ranks for. Simply type in a URL and the tool will tell you which phrases that URL ranks for with-in the top 20 results. Imagine how useful this is when ...
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Ad Intelligence: Microsoft adCenter Add-in Released!
Finally! Intelligent, actionable keyword data strait from a reliable, accurate and transparent source - right at our fingertips! In a bit of science-fiction inspired uber programming and marketing genius, Microsoft introduced Ad Intelligence, a Microsoft adCenter Add-in which is sure to impress even the most seasoned search engine marketer. [singlepic=97,450,84,,] Download the Microsoft adCenter Add-in : Ad intelligence Download the Ad Intelligence add-in installation guide In addition to including and improving on common keyword research tool features, the Microsoft adCenter Add-in introduces new, intelligently conceived features built with an understanding of the SEO & SEM professionals needs. Ad Intelligence Beta In Microsoft's own words, Ad Intelligence "Helps ...
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Web CEO : Free SEO Software
Let me start off by saying it's been a long time since I've used Web CEO software myself, so I can't give this much of a review yet. (Being a part of a top digital marketing company has it's advantages, including a lot of proprietary tools) However, when I saw it offered for free I though it was worth checking out again and at least sharing the information. (affiliate link) I downloaded the free version myself, I'll be using it over the next few weeks and will post a review, but don't wait on me - download it and see what you think of it ...
