It’s no secret – Google is the most widely used search engine in the marketplace. Hitwise has tracked search engine usage over the years (amongst other things) and their data shows a steady increase in Google usage.
Who is Losing?
So with Google’s increase in popularity who is losing users? The answer is primarily MSN. Despite their best efforts to drive up usage of their Live search engine MSN continues to drop lower and lower on the totem pole. So low in fact that they are in real danger of being overtaken in populariy and usage by Ask who has maintained a steady albeit low usage rate over the years.
Google siphoned off 4% of the overall usage pie from MSN and another 2% from Yahoo, gaining them 6% of the search engine user population over the last couple of years.
Which engine do you use – and why?
Share with us which search engine you use and why you use that engine. Better results, easier to use, faster..?