Comments on: 3 Reasons Why Xerox’s New Logo Is Just Fine

By: Ellen, logo design

Ellen, logo design — Mon, 11 May 2009 17:13:36 +0000

I think you’re the first person that I’ve come across that has a positive opinion about this logo revamp….but I must confess that your three reasons (plus de bonus reason:)are very convincing.

By: Katy Wolfer

Katy Wolfer — Fri, 11 Apr 2008 16:06:35 +0000

I have a fondness for the old digitized X logo. I miss it already. I hope it comes back. I am really beginning to wonder if Xerox is a company worth working with. If they continue with decisions such as the one to approve their current logo, I wonder where they’ll be headed.

By: Yury Akulin, logo designer

Yury Akulin, logo designer — Wed, 23 Jan 2008 13:00:34 +0000

I have mixed feelings about new logo. The typography of the wordmark is excellent. It has much less edginess and tension then the previous one. Slightly curved X’s add to the originality of the font. And the accusations of plagiarizing the new Kodak logo are far-fetched.
But the ball… it is useless and ugly. How does the ball with a cross conveys a message that Xerox is not a document company anymore? The only thing it conveys is that the logo was made by Interbrand, the branding company strangely addicted to balls in logos (e.g. the AT&T redesign). Do they think that wrapping an old mark around the ball makes a new contemporary mark? And by the way, the wrapping seems to be wrong geometrically, as if the ball has some angles on its surface.
Well, I miss the Big Red X too.

By: AzAkers

AzAkers — Tue, 15 Jan 2008 17:36:27 +0000

Heh – yeah. With re-branding being such a hot trend these days, there is bound to be another opportunity to toss well-deserved critial hand grenades. I’ll be there, the voice of reason in the sea of critique – standing in defense of the underdog.

By: David Airey

David Airey — Tue, 15 Jan 2008 10:01:56 +0000

You had to look hard for those good points, didn’t you?

By: Niyaz PK

Niyaz PK — Tue, 15 Jan 2008 04:01:07 +0000

So actually you to look like coming to the same conclusion. The logo is just “new”. But it will soon be old. Right?